![]() West has been one of the few forward-thinking artists to push the boundaries of what is accepted in the hip-hop community. In a now-deleted Instagram post, Ye ranted about how he passed on a 100 million dollars Apple deal in a bid to “set his own price for his art”. Many hip-hop fans went from being skeptical to being angry when Kanye West announced that his 11th studio album, Donda 2, will not be accessible on DSPs like Spotify, Apple, Deezer, and Tidal. In this guide, we will decide if the move was worth it. He recently released his Donda sequel album on the stem player and boldly rejected a 100 million Apple deal. In his own way, he intends to defeat gigantic music distribution platforms and labels with a stem player – a device that looks more like an alien grenade than a music gadget. One artist who seems to care about making music creation a self-sustaining business is Ye (formerly known as Kanye Omari West). For many boomers and Millenials who grew up in a completely different era, it’s a sad thing to behold. This new culture is degrading the quality of the music consumed. To make up for the low payout from DSPs, artists are becoming internet freaks and clowns so they can attract the most attention and make money from merchandise and brand deals. In 2015, a single two-copy CD of Once Upon a Time in Shaolin created by the legendary hip-hop group, Wu-tang Clan, was sold for millions of dollars to Martin Shkreli in an open auction.įollowing popular trends and hopping on TikTok hashtags. We see this rule play out when Nike releases a limited edition of a sneaker or when gas becomes scarce and we have to pay more to acquire less fuel. As Mark Twain puts it in The Adventures of Tom Sawyer, “…in order to make a person covet a thing, it is only necessary to make the thing difficult to attain.” That, of course, is the oldest trick in the book but it works like a charm even to this day. The common rule of thumb when it comes to upping the price of a product is to make it rare. ![]() The paragraph reads, “there is no such thing as “rare” when you’re talking about content that’s distributed primarily via the internet.” While I do not share her stance on the issue, one paragraph stood out as a bitter truth. I stumbled on a 2017 article by Kaitlyn Tiffany of the Verge which discussed the old brawl between Taylor Swift and Spotify in a critical manner.
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